| Next edition | 4–7 Feb 2027 · SEC Glasgow |
|---|---|
| Starting price | £3,950+ |
| Venue | SEC Glasgow |
| Next edition | 4–7 Feb 2027 |
| Exhibitors | 200 |
| Sector | Leisure vehicles |
| Quote turnaround | 48hr |
Scottish Caravan & Motorhome Show Stand Builders: SEC Logistics, the Leisure Buyer, and What Wins Sales
The Scottish Motorhome, Caravan & Holiday Home Show is Scotland's largest event of its kind, held each February at the SEC in Glasgow over four days. With up to 200 exhibitors, it brings motorhomes, caravans, campervans, holiday homes, lodges, tents and accessories together with thousands of consumers comparing models, layouts and specifications before they buy.
This is a consumer buying show built around vehicles, so the brief is display the product plus invite people in plus help them choose: stage your vehicles and stock so visitors can step inside and compare, and give your team room to advise and close a sale. Buyers travel from across Scotland to compare ranges in one trip, so a stand that shows your vehicles and welcomes people aboard wins the business.
Because the products are large and walked-through, the stand is really a setting for vehicles and holiday homes — the build frames them, manages the flow of people stepping in and out, and gives you a base to sell from.
For a dealer or manufacturer that means a stand that frames the vehicles and welcomes people aboard: easy access, a clear brand, and a relaxed base to sell from. The exhibitors who sell well design the build around the product and the walk-through.
Building at SEC Glasgow: the rules that shape your stand
The SEC in Glasgow (the Scottish Event Campus) is a modern, well-connected exhibition venue of several interconnected pillar-free halls, and the natural home for a Scotland-focused show. Space-only stands must have their design submitted to the organiser for written permission to build before work starts, and anything tall or structurally complex needs proper drawings, a stability calculation and structural sign-off — we prepare and submit all of this in-house so approval never holds up your build.
Rigging and anything that touches the building structure are controlled by the venue: all rigging is ordered through and installed by SEC Venue Services, you cannot fix to the hall floor or fabric yourself, and any damage is charged back — so hanging banners and lighting are planned early and ordered through the venue rather than improvised on site. Taller stands and any flown elements are submitted for approval ahead of the show.
Two practical SEC points shape the build: the exhibition halls are uncarpeted, so flooring is part of your stand rather than an assumption, and on-site work is kept to clean assembly with water-based paint and fire-retardant materials to the venue standard. We finish and inspect off-site and crate to the venue's access schedule, so what arrives in Glasgow is assembled, not fabricated, in the hall.
What a winning Scottish Caravan Show stand needs
The strongest stands present the vehicles and holiday homes so visitors can approach, step inside and compare easily, with a clear brand presence and a comfortable base to advise and sell from. We design the layout and flow around your vehicles, add display for accessories and information, good lighting, and a seating or sales area — with the access and floor space your vehicles and units need planned in from the start.
We make your brand and range clear from the aisle, because visitors are comparing dealers and manufacturers across a big floor, and a stand that presents your vehicles well and welcomes people in wins more time and more sales than a cluttered or hard-to-enter one.
We also light the vehicles and interiors well, because a motorhome or holiday home shown under good light, with a tidy, welcoming surround, looks like the considered purchase it is and draws people in.
Designing for leisure-vehicle buyers
Buyers come to step inside, compare layouts and talk to someone who knows the product, so the stand has to make the vehicles easy to access and the conversation easy to start. We manage queueing and flow so people can move through units comfortably at peak, keep accessories and finance or aftercare information clear, and give your team a base to advise and close — because these are considered, high-value purchases.
We keep the welcome warm and unpressured, because leisure buyers are choosing a lifestyle as much as a vehicle, and a relaxed, helpful stand earns the trust that turns a walk-through into a sale or a strong lead.
We also keep finance, aftercare and accessory information clear and to hand, because these are big, considered purchases and the stand that answers the practical questions on the spot wins the lead.
What a Scottish Caravan Show stand costs
A turnkey stand typically runs roughly £3,950–£12,500 for a compact custom build (around vehicles you bring), £12,500–£28,000 for a mid-size build with stronger display, accessories and a sales area, and £28,000 and up for a flagship. The quote is turnkey — design, build, graphics, flooring, lighting, delivery to the SEC, install, dismantle and the venue paperwork are all included — and the display fit-out, flooring and finish move the number most, with the vehicles themselves your own.
Because the value is in the sales and leads a stand generates, the spend that pays back is in a build that shows your vehicles off well and gives you a welcoming base to sell from — the product does the talking, and the stand makes it easy.
Stand sizes and layouts
Stands run from compact spaces for accessory and service brands up to large vehicle displays for major dealers and manufacturers staging multiple units. The layout is shaped around the vehicles — access, walk-through flow and a sales base — with display for accessories and information. Open positions help visitors approach and board units from more than one side.
Whatever the size, we design the flow so people can step in and out of vehicles comfortably even at the weekend peak, because a stand where visitors queue awkwardly or feel crowded loses the relaxed browse that leads to a sale.
Getting into the SEC: build-up timing
Staging vehicles and holiday homes is a serious logistical job, so the SEC's access, move-in and floor planning need handling early. We confirm your build-up slot, plan vehicle access, positioning and the floor space and loading your units need, lay and finish flooring, order power and services through the SEC's appointed contractors before the deadlines (late orders attract surcharges), and crate to a schedule that lands the stand ready around your vehicles.
We confirm vehicle and unit dimensions, weights and access routes against the SEC's specifications before build day, because a motorhome or lodge that can't reach or fit the stand is a serious problem on site, not a detail.
Reusing your stand between editions
Dealers and manufacturers exhibit at the Scottish show and other leisure-vehicle events through the year, so a modular, reusable stand is excellent value. We store the core, refresh the graphics and display for each show and each season's vehicles, and keep your access and services plan on file — so you arrive with a current, welcoming stand rather than a rebuild, set up around whatever you're showing.
And because dealers exhibit across a calendar of leisure-vehicle shows, a stand that packs down and travels cleanly is worth far more than a one-off, so we plan the build to set up easily around whatever vehicles you bring.
Next step for your Scottish Caravan & Motorhome Show stand
Send us your space size, hall position and goals for Scottish Caravan & Motorhome Show. You'll get a custom 3D concept and a fixed, all-inclusive quote within 48 hours — designed to the SEC's rules, with structural sign-off built into the timeline if your design needs it. We build in-house and install at SEC Glasgow, so the stand you approve in the rendering is the stand that opens.
We also design and build exhibition stands for other major UK shows — see the full show calendar for consumer & lifestyle and beyond, all with the same in-house team, fixed all-in pricing and full venue paperwork.