| Next edition | 8–10 Jun 2026 · ExCeL London |
|---|---|
| Starting price | £3,950+ |
| Venue | ExCeL London |
| Next edition | 8–10 Jun 2027 |
| Attendees | 13,000+ |
| Exhibitors | 300+ |
| Quote turnaround | 48hr |
Infosecurity Europe Stand Builders: ExCeL Logistics, the Security Buyer, and What Wins Demos
Infosecurity Europe is the leading gathering of the cybersecurity industry in Europe, held each June at ExCeL London across three days. It draws around 13,000 professionals and 300-plus exhibitors — CISOs, security architects, analysts, channel partners and the vendors competing to protect them.
The audience is senior and technical, evaluating solutions against real threats, so the brief is demonstrate plus capture: show your technology solving a security problem, state clearly which part of the stack you defend, and turn three busy days into qualified, booked conversations rather than a pile of scanned badges. A stand that only describes the product loses to one that shows it stopping something.
Security buyers discount marketing claims quickly and trust demonstrable proof, so the stand has to earn credibility, not just attention.
For a security vendor that means designing for a buyer who is shortlisting solutions as they walk a busy floor: prove capability fast, then give a specialist somewhere to go deep and confidential. The vendors who win here lead with a working demo and staff it with people who can answer the hard questions.
Building at ExCeL London: the rules that shape your stand
ExCeL is a pillar-free hall with around 10m of clear internal height, but your stand does not get all of it. For space-only stands the working height limit at most ExCeL shows is 6m, and anything ExCeL classes as a complex structure — double-deckers, heavy suspended elements, long unsupported spans — triggers a formal sign-off you need to budget time for, not just money.
Complex designs must be submitted with engineering calculations applying a minimum factor of safety of 1.5. An independent structural engineer reviews the drawings and, if satisfied, issues a Certificate of Structural Adequacy at design stage, which releases your Certificate to Build; the same engineer inspects the stand on site during build-up before you can open. Miss a calculation or submit late and you do not build.
Overhead rigging is controlled tightly: all primary rigging to the ceiling is installed exclusively by ExCeL's own team, ordered through ExCeL's webshop and confirmed around 28 days before tenancy for the advance rate. Lightweight static items hang from drop wires up to 50kg; heavier loads are separate, costlier orders.
The smaller rules catch people out too: platforms above 170mm need ramped, accessible access; solid walls along an open gangway edge are generally not allowed; only water-based paint may be used on site; and every structure must be fully self-supporting. We design to all of this from the first sketch and submit the venue paperwork, so the build you approve is the build that opens.
What a winning cybersecurity stand needs
The strongest stands lead with a working demo, not a slogan. We position screens and demo stations so a passer-by sees the product in action — a live detection, a dashboard, an attack contained — state the problem you solve and for whom in one clear line, and build structured lead capture into the flow. A quieter space to take a CISO or a security team aside earns its place, because the valuable conversations here are technical and confidential, and aren't had in the aisle.
Practical detail decides whether the demo lands: screens placed to beat a bright hall's glare, audio that carries without bleeding into neighbours, and power and connectivity sized with headroom so a live security demo never stalls in front of a technical prospect.
Designing for a technical security audience
Security buyers scan for relevance and proof, so the stand has to qualify visitors for you: messaging that makes clear which layer you defend and which use case you address, so the right architects and decision-makers stop and the rest self-select out. We design a clear path from a short demo hook to a seated, technical conversation, with a natural handover so your specialists spend three days on the right prospects.
Credibility cues do heavy lifting with this crowd — a live demonstration, a real metric, recognisable reference customers — so we design space for evidence rather than for marketing copy, because security teams trust what they can see work.
And because a security buyer remembers a demo that visibly stopped or caught an attack far longer than a feature list, a well-staged live demonstration is usually the single best use of stand space here.
What an Infosecurity Europe stand costs
A turnkey stand typically runs roughly £3,950–£12,500 for a compact custom build, £12,500–£28,000 for a mid-size build with demo space, AV and a meeting area, and £28,000 and up for a flagship island. The quote is turnkey — design, build, AV mounting, lighting, delivery to ExCeL, install, dismantle and the rigging and electrical paperwork are all included — and the AV count, connectivity and bespoke joinery move the number most.
What you don't pay extra for matters to a budget-watching buyer: the figure is genuinely all-in, so material handling, electrical and last-minute rigging are already accounted for, leaving your attention on the demo, not the invoice.
Stand sizes and layouts
Stands run from compact spaces for first-time and start-up vendors up to large islands for established platforms. The layout balances demo visibility with meeting capacity: an open island pulls traffic, while a part-enclosed layout protects scheduled and confidential conversations. Open sides matter for a three-day show because they multiply the aisles your demo is seen from, so we orient the key screen and entry to the busiest routes.
For vendors with a channel or partner presence, we design space to host partners as well as end-buyers, since both matter to a security business at this show.
Whatever the size, we protect a quieter, more private setting, because security conversations get specific and confidential quickly, and a prospect won't discuss their exposure in a crowded aisle.
Getting into ExCeL: build-up timing
Infosecurity Europe sits in a busy June run at ExCeL, so material-handling, rigging and the electrical contractor book up early and late orders attract surcharges. We confirm your space-only window, order rigging at the advance rate (around 28 days out), coordinate power and data for live demos with the appointed contractor, and crate to a slot that lands the stand inside its window with the demo tested before doors open.
We design the electrical and data layout around your live demo from the start, because reliable connectivity is far cheaper to plan in than to add on site — and a demo that drops out in front of a security audience does real damage.
Reusing your stand between editions
The show is annual and most vendors return, so we build on a modular core, store it and refresh the graphics and demo configuration for each year's product. That keeps cost down and lets the stand track a fast-moving threat landscape, and we keep your demo, power and data plan and contractor orders on file so each year's build starts from a known, working setup.
And because the threat landscape shifts fast, a stored modular core lets you change the demo and message every year while keeping the credible, well-built shell a security audience responds to.
Next step for your Infosecurity Europe stand
Send us your space size, hall position and goals for Infosecurity Europe. You'll get a custom 3D concept and a fixed, all-inclusive quote within 48 hours — designed to ExCeL's rules, with structural sign-off built into the timeline if your design needs it. We build in-house and install at ExCeL London, so the stand you approve in the rendering is the stand that opens.
We also design and build exhibition stands for other major UK shows — see the full show calendar for security & defence and beyond, all with the same in-house team, fixed all-in pricing and full venue paperwork.