| Next edition | Oct 2026 · Olympia London |
|---|---|
| Starting price | £3,950+ |
| Venue | Olympia London |
| Next edition | Oct 2027 |
| Visitors | 12,500+ |
| Exhibitors | 230+ |
| Quote turnaround | 48hr |
Decorex Stand Builders: Olympia Logistics, the Design Buyer, and What Wins Specifications
Decorex is Europe's leading trade show for high-end interior design, held each October under the glass roof of Olympia London for close to fifty years. It connects over 12,500 of the most distinguished designers, architects, specifiers, retailers, buyers and hoteliers with 230-plus curated luxury brands across furniture, lighting, fabrics, flooring, decorative crafts and surfaces.
This is a discerning, design-led audience that buys on quality, craft and feel, so the brief is present plus let them touch plus talk specification: the stand has to look like the brand at its best, let designers handle materials and finishes, and give your team room for the considered specification conversation. At Decorex the stand is part of the product — a poorly built one undercuts a luxury brand instantly.
Because buyers are sourcing for high-end projects they'll specify over months, presentation, materials and a credible setting matter as much as the products themselves.
For a luxury interiors brand that means a stand that is itself a piece of design: beautifully made, well lit, and inviting to touch, with a calm space to specify. The brands that win projects at Decorex make the stand part of the product.
Building at Olympia London: the rules that shape your stand
Olympia London has been through a major redevelopment, but its halls remain Grade II listed with a glazed barrel roof, so rigging points and floor loadings are more constrained than a modern box hall. We confirm the current technical manual each edition and check available rigging points before committing to a design that relies on them.
Complex and double-deck stands need structural drawings and method statements submitted to the organiser's appointed contractor for approval; we prepare these in-house so approval isn't the thing that delays your build. Raised floors need accessible ramped edges, finishes use water-based paint on site, and every structure must be self-supporting.
Access is through fixed loading points with tighter vehicle access than a purpose-built exhibition hall, so we size crates and time deliveries around the loading schedule rather than turning up and queuing for the dock. As at most central-London venues, messy fabrication isn't practical in-hall, so stands are finished and inspected at our workshop and assembled clean on the floor.
What a winning Decorex stand needs
At a luxury design show the stand is a statement of the brand, so we design it to feel considered and beautifully made: a setting that presents furniture, lighting or materials the way a designer would specify them, finishes and detailing that bear close inspection, and lighting that flatters the product. We design in a calm, comfortable space for the specification conversation, because the decisions here are considered and relationship-led.
Tactility is central: designers want to touch fabrics, feel finishes and see materials in real light, so we design the display to invite handling and show your products honestly, which is exactly how a specifier decides what to put in a scheme.
Storage and styling matter on a curated floor: we design in discreet storage and keep the display styled and pristine across the show, because a cluttered or tired stand undercuts a luxury brand the moment a designer looks closely.
Lighting is the single biggest lever on a luxury stand, so we treat it as a design element in its own right — layered, warm and aimed — because the right light makes good products look exceptional and a flat scheme makes exceptional products look ordinary.
Designing for designers and specifiers
Designers and architects come to discover quality and source for projects, so the stand has to read as credible and on-brand from the aisle, then reward a closer look. We make the brand and the standout pieces the focus, design an easy way into a conversation, and keep a calm spot — ideally a place to sit with samples — for the specification discussion that a high-end project needs.
Quality cues do the persuading here: exquisite finishes, honest materials, considered lighting and a well-built stand signal a brand worth specifying, far more than marketing copy, because this audience judges design for a living.
We also design space to sit with samples and a project, because a specifier rarely decides in the aisle — the considered, seated conversation is where a luxury product gets written into a scheme.
Daylight and finish: presenting luxury at Olympia
Olympia's glass roof floods the hall with natural daylight, which is a gift for showing fabrics, finishes and timber honestly — but it also means a flat or poorly-lit stand reads as dull next to the light. We design the lighting to work with the daylight, lifting your pieces and controlling glare on screens and polished surfaces, so the products look their best from morning to close.
The premium expectation at Decorex also raises the bar on finish: seams, edges and joinery are seen at close quarters by people who design for a living, so we finish to a standard that bears that scrutiny and assembles cleanly in the hall rather than being touched up on site.
What a Decorex stand costs
A turnkey stand typically runs roughly £3,950–£12,500 for a compact custom build, £12,500–£28,000 for a mid-size build with premium display and a meeting area, and £28,000 and up for a flagship build with bespoke joinery and exceptional finishes. The quote is turnkey — design, build, graphics, lighting, delivery to Olympia, install, dismantle and the venue paperwork are all included — and the finish quality, bespoke joinery and lighting usually move the number most.
At a luxury show the spend that pays back is in finish and presentation: a beautifully made, well-lit stand makes the products look like the premium specification they are, which is what wins a designer's project.
And because designers remember a beautifully-made stand long after the show, the investment in finish works as brand-building as much as a single edition of sales.
Stand sizes and layouts
Stands run from compact spaces for individual makers and artisans up to larger builds for established luxury brands. The layout balances a striking, tactile display with a calm space to sit and specify, so we keep the standout pieces where the aisle sees them and a considered area for the project conversation. Position and sightlines matter on a curated floor where presentation is everything.
Whatever the size, we make the finish and the lighting exceptional, because at Decorex a small, flawless stand presents a luxury brand far better than a large, ordinary one.
Position and neighbours matter on a curated floor, so we design your stand to hold its own beside other premium brands while still feeling distinctly yours.
Reusing your stand between editions
Luxury interiors brands exhibit at Decorex and other design shows year after year, so a modular, beautifully-built reusable stand is excellent value. We store the core, refresh the graphics and product display for each edition, and keep your layout and Olympia paperwork on file — so you arrive with a current, flawless stand rather than a rebuild, and carry a consistent premium identity across the design calendar.
Between editions we also restyle the display to your latest collection, because Decorex is about what is new in luxury interiors, and a stand showing this season pieces lands far better than last year.
Next step for your Decorex stand
Send us your space size, hall position and goals for Decorex. You'll get a custom 3D concept and a fixed, all-inclusive quote within 48 hours — designed to Olympia's rules, with structural sign-off built into the timeline if your design needs it. We build in-house and install at Olympia London, so the stand you approve in the rendering is the stand that opens.
We also design and build exhibition stands for other major UK shows — see the full show calendar for interiors, design & architecture and beyond, all with the same in-house team, fixed all-in pricing and full venue paperwork.