| Next edition | Sep 2026 · Olympia London |
|---|---|
| Starting price | £3,950+ |
| Venue | Olympia London |
| Next edition | Sept 2027 |
| Visitors | 27,000+ |
| Sector | Design & interiors |
| Quote turnaround | 48hr |
100% Design Stand Builders: Olympia Logistics, the Specifier, and What Wins Projects
100% Design is the UK's largest and longest-running design trade event, the commercial cornerstone of the London Design Festival, held each September at Olympia London. Drawing more than 27,000 visitors over four days, it connects interiors, workplace, kitchen and bathroom, and design-and-build brands with the architects, designers, specifiers, retailers and developers who source products for their projects.
This is the most design-literate audience you can exhibit to, so the brief is unforgiving: the stand itself has to be a piece of design worth specifying. Show the product beautifully, demonstrate material and detail quality, and give specifiers room for the considered conversation that leads to a project — because this crowd judges your brand by the stand before they judge the product.
Presentation, materiality and restraint matter here more than at any other show: a confident, well-resolved stand signals a brand worth specifying, while an over-busy or generic one quietly disqualifies you with exactly the people you came to win.
For a design or interiors brand that means a stand that is itself worth specifying: honest materials, precise detailing and restraint. The brands that win projects at 100% Design let the build prove the quality of the product.
Building at Olympia London: the rules that shape your stand
Olympia London has been through a major redevelopment, but its halls remain Grade II listed with a glazed barrel roof, so rigging points and floor loadings are more constrained than a modern box hall. We confirm the current technical manual each edition and check available rigging points before committing to a design that relies on them.
Complex and double-deck stands need structural drawings and method statements submitted to the organiser's appointed contractor for approval; we prepare these in-house so approval isn't the thing that delays your build. Raised floors need accessible ramped edges, finishes use water-based paint on site, and every structure must be self-supporting.
Access is through fixed loading points with tighter vehicle access than a purpose-built exhibition hall, so we size crates and time deliveries around the loading schedule rather than turning up and queuing for the dock. As at most central-London venues, messy fabrication isn't practical in-hall, so stands are finished and inspected at our workshop and assembled clean on the floor.
What a winning 100% Design stand needs
The strongest stands present the product like the considered design it is: clean display, honest materials, precise detailing and lighting that flatters texture and finish. We design a confident, well-resolved space, a clear path to handle and understand the products, and a calm spot for the specification conversation — because at 100% Design the stand and the product are judged as one.
We design with restraint and quality, because a design audience reads over-decoration and cheap finishes instantly; a stand that is itself well-designed is the strongest argument that your product belongs in their next project.
We sweat the details specifiers notice — clean junctions, flush reveals, considered lighting — because at this show the quality of a shadow gap says as much about your brand as the products on the shelf.
A 100% Design stand is, in the end, a sample of your design thinking, so we treat every decision — proportion, material, joint, light — as part of the argument that your work belongs on the project.
Designing for architects and specifiers
Specifiers come to discover products worth putting on a project, so the stand has to communicate quality and intent fast, then support a detailed conversation. We give your hero products prominence, make materials, finishes and specifications easy to examine and take away, and protect a calm area to talk applications, lead times and project fit — because specification decisions are considered and relationship-led.
We make sample materials, finishes and technical detail easy to handle and remember, because a specifier often makes the decision back at the studio, and a stand that travels home in their samples and notes keeps you on the project.
We also design the stand to photograph and present well, because specifiers and the design press share what they admire, and a beautifully resolved stand earns reach far beyond the people who walk it.
We also give your team a calm, well-considered base to host specifiers from, because the project conversations that matter at 100% Design happen seated, over samples and drawings, not on the move.
What a 100% Design stand costs
A turnkey stand typically runs roughly £3,950–£12,500 for a compact custom build, £12,500–£28,000 for a mid-size design-led build with rich material display and meeting space, and £28,000 and up for a flagship. The quote is turnkey — design, build, graphics, lighting, delivery to Olympia, install, dismantle and the venue paperwork are all included — and the quality of the materials, finish and bespoke joinery moves the number most.
Because this audience equates your stand with your brand, the spend that pays back is in genuine design quality — considered materials, precise detailing and good lighting — a beautifully resolved compact stand earns more respect here than a large, generic one.
What you don't pay extra for is in the turnkey figure — flooring, install and the venue paperwork — so your budget goes on the materials, finish and lighting that a design audience actually judges you on.
Stand sizes and layouts
Stands run from compact spaces for emerging studios and single-product brands up to large builds for established interiors and design houses. The layout balances a beautifully presented product display with a calm specification conversation, so we keep the design front and centre and the meeting space considered. Open and corner positions help your work be seen and approached on a busy design floor.
Whatever the size, we make the stand itself a piece of design, because at 100% Design the build is your portfolio — a well-resolved space tells specifiers more about your brand than any brochure.
Open positions and clear sightlines let your product be read as a considered whole, which matters far more to a designer than sheer stand size.
Your stand is your design statement
Olympia's grand, daylit Victorian halls are a beautiful backdrop, and we design to them — a stand that holds its own among curated, world-class brands under the glass roof. We treat materiality, proportion and lighting as the substance of the stand, not decoration, because this is the one show where the build is scrutinised as design in its own right.
We finish and inspect everything off-site to a high standard and crate to Olympia's access schedule, so the stand arrives precise and polished — because a design audience notices a rough joint or a poor finish immediately, and the detailing is the message.
And because a design audience values sustainability, a well-made reusable stand reads as considered rather than disposable — another quiet signal that your brand thinks the way they do.
Reusing your stand between editions
Design and interiors brands exhibit at 100% Design and other trade and design events year after year, so a well-made modular stand is excellent value — and a sustainable, reusable build sits well with a design-conscious audience. We store the core, refresh the product display and finishes for each edition, and keep your layout and venue paperwork on file, so you return with a current, beautifully-finished stand rather than a rebuild.
Next step for your 100% Design stand
Send us your space size, hall position and goals for 100% Design. You'll get a custom 3D concept and a fixed, all-inclusive quote within 48 hours — designed to Olympia's rules, with structural sign-off built into the timeline if your design needs it. We build in-house and install at Olympia London, so the stand you approve in the rendering is the stand that opens.
We also design and build exhibition stands for other major UK shows — see the full show calendar for interiors, design & architecture and beyond, all with the same in-house team, fixed all-in pricing and full venue paperwork.